I'm thrilled to introduce an exciting rebranding venture centered around the iconic "SqueeCi" Calamansi Juice. Hailing from the heart of Davao City, "SqueeCi" has woven itself into our community's fabric as a cherished elixir.
My task is clear: infuse new life into the brand's visual identity, ensuring it shines on print and digital platforms alike. The existing logo, though faithful, is ripe for a contemporary transformation that embodies "SqueeCi's" unique story and ambitions.
But this isn't just about looks; it's about depth. The logo goes beyond aesthetics – it's a conversation starter, a symbol that resonates with friends, families, and all who relish in the "SqueeCi" experience.
Proposed bottle mock-up
Proposed planner look for their merchandise.
Proposed paper bag mock up.
Final logo design
